Well, perhaps not the world, but a few million women. I wrote about the politics of bras in an earlier post. This post is a shallower reflection.
Where I work I deal with the public every day. I often wonder why so many women bother to wear a bra at all. They do nothing that a bra is supposed to do. That's not surprising. It is speculated by the lingerie industry that 70-85% of women wear the wrong size bra. Why would women over look this major foundational garment? Women spend hundreds of dollars on a handbag every season, but won't bother to buy a good bra.
Many get hung up on sizing. Women are in denial about their cup size. Women would rather think of themselves as a B or C rather than admit that they are an A or a D. Even though they have gained weight, lost weight, or had children, changing the size of the band is an emotional event. The question to ask yourself is, "Is the number more important than looking good?"
Women need to be sized and buy new bras every year. You don't have to buy a $200 La Perla bra. The best bra for you may be inexpensive. To find the best bra you need to try on different styles and brands.
I had given up on wearing underwire bras because they were so uncomfortable. I hate having the wires poke into my armpits. After I saw myself on TV for the first of my monthly PR appearances I decided that I had to find a better bra. I searched and searched. I bought a few bras that felt okay in the store, but were horrible after an hour. On a trip to to New York I went to the Town Shop for a fitting. Amazingly I knew what size I should be wearing. The trick was finding the proper bra for my shape. I explained my problem to the fitter. Within 2 minutes she had brought me an underwire bra that was comfortable and pretty. Within 10 minutes I walked out with two bras that were just right.
I began searching on my own and found that for work I really like the Bali Concealers Underwire Bra. It is comfortable and supportive.
Once you find the right bra you will start noticing the problems around you. You'll want to be a good friend and take all the women in your life for a bra fitting.