Monday, November 2, 2009

Gucci's New Perfume Ad

Most perfume ads are irritating. With the plethora of celebrity frangrances we are bombarded with images of Brittany, Jay-Z, Gwen, and others living a fabulous lifestyle. Even the late Luciano Pavarotti had Pavarotti Donna and fragrances for men. This leaves those of us looking for our own frangrance statement on the wrong side of the velvet rope.

I was struck by the beauty of the new Gucci commercial for its frangrance Flora. It is beautiful. Tha commercial captures the rapturous feel of being in a field of flowers, breathing in the scent until you become one with the flowers. Chris Cunningham has created not just a commercial, but a work of art.

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